Consumer Electronics Initiative


This CEESM Consumer Electronics Initiative has two primary goals: to facilitate program efforts aimed at increasing sales and market share of energy efficient consumer electronics and to support the application of consistent criteria for products deemed energy efficient. CEE works with the ENERGY STAR® program to meet these goals. Ultimately, members strive to increase sales and market share of energy efficient consumer electronic products.


“Data is a critical component in how we design our programs. The data that we get through the Consumer Electronics Program Center is essential for anticipating potential savings at relatively low cost.” Lara Bonn, Efficiency Vermont
Quarterly reporting and analysis of sales data for all classes of televisions sold in the US was provided by the Consumer Electronics Program Center and delivered to all members. With these reports, all members can track market trends and use the data for their individual cost-effectiveness calculations and program evaluation efforts.

Additionally, excerpts published from the CTA Market Metrics Forecast help members stay on top of electronics trends, including new product introductions, growth or contraction within specific product categories, and anticipated changes in market share.

CEE members focused attention on advanced power strips (APS) in advance of the 2015 Industry Partners Meeting. At this meeting, senior executives from two major manufacturers highlighted  emerging communicating capabilities in APS that target savings persistence.

By the end of 2015, CEE had begun to examine the data required to support new mid-stream program models. As well, this Initiative explored program models for small network equipment and home energy management systems capable of targeting load growth from connected products like lighting and appliances.

This graphic charts the number of television and advanced power strip programs pursued by CEE members from 2011 to 2015. As program interventions helped to transform the TV market, leading to diminished program activity over time, interest in advanced power strips grew as a means to capture savings from broader suites of end uses like home entertainment and home office installations.

Data Source
Extracted from The Consortium for Energy Efficiency, CEE 2015 Consumer Electronic Program Overview, Downloaded January 19, 2016:

How to Participate

New members are invited to join this Initiative if they:

  • deploy a significant and focused educational and promotional program for ENERGY STAR home electronics, including any or all ENERGY STAR-labeled products. along with energy efficient consumer electronics products and practices in general
  • provide incentives for home electronics that meet at least ENERGY STAR requirements, including any or all ENERGY STAR labeled products
  • implement both of the above


BC Hydro

Bonneville Power Administration

Cape Light Compact

DTE Energy

Efficiency Vermont


Liberty Utilities

National Grid

Northwest Energy Efficiency Alliance

Snohomish County PUD